Gina Heslop
Manufacturers often create needs in consumers to sell their products, even if those needs are not based on reality. Here are some examples of “problems” marketers have invented to make us buy more.
One such example is vaginal discharge. Some women feel ashamed of it, leading to increased sales of panty liners. However, vaginal discharge is a normal biological process, and gynecologists even caution against using pantyliners as they can cause irritation.
Another invented problem is the idea that eye whites need to be whiter for brighter-looking eyes. Eye drops and cosmetic surgery claim to whiten the eye, but experts warn against these methods due to temporary effects and potential health consequences.
The obsession with a well-defined waistline and flat belly is another marketing tactic. Corsets and control underwear are marketed to avoid a slightly protruding tummy, but not all body types have a well-defined waistline. Experts emphasize that some fat is necessary for the body, and trying to eliminate it completely can lead to health issues.
Split ends are often portrayed as a treatable condition, leading to the sale of various hair products. However, the only solution is to trim the ends, and hair products only disguise the problem.
Marketers also convince people to remove nasal hair, although it serves the purpose of filtering the air we breathe. Its removal can have negative health consequences.
Sebaceous filaments, often mistaken for blackheads, are marketed as a problem to be solved with beauty products. Dermatologists advise against touching them, as they are normal and temporary solutions provide minimal results.
Small pockets on female jeans are another issue created by marketers. The lack of pockets encourages women to buy bags and clutches, while manufacturers save on fabric.
Gluten has been portrayed as dangerous, leading to a rise in gluten-free diets and expensive gluten-free products. However, gluten is harmless for most people, and only those intolerant to it should avoid it.
The idea of a “wrong” face, with specific features deemed ideal, has fueled the popularity of face contouring and the demand for related products. However, all faces are unique and beautiful in their own way.
The concept of a weakened immune system has been used to promote foods and supplements claiming to boost immunity. However, there are no surefire ways to strengthen the immune system beyond maintaining a healthy lifestyle.
Cellulite has been labeled as a problem to be treated, resulting in a vast industry offering products and procedures. While surgery can remove cellulite, creams, and ointments provide temporary effects.
In summary, these examples highlight how marketers have created problems that didn’t exist to increase their profits. It’s important to be critical of the messages we receive and make informed decisions about our needs and purchases.
