Gina Heslop
Planet Fitness is facing a backlash after a video went viral showing a trans woman in a women’s locker room.
The woman who took the photo accused the gym of letting ‘men’ into a space meant only for cisgender women. This sparked a big debate.
The gym revoked the woman’s membership but didn’t take action against the trans woman.
They defended their policy allowing people to use the locker room that matches their gender identity.
However, more photos of the trans woman in the locker room surfaced, leading some to call for canceling Planet Fitness memberships.
As a result, the company’s stock price dropped from $66 to $56 in just 12 days. Their market value also fell by around $400 million, from $5.3 billion to $4.9 billion in five days.
