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In the days leading up to the 2017 inauguration of Donald J. Trump, a fashion storm was brewing—one that had little to do with runways and everything to do with politics. As incoming First Lady Melania Trump prepared for her role on the global stage, her team quietly reached out to several major fashion designers, hoping to secure custom looks for the historic occasion. But what followed was a wave of polite refusals and pointed public statements, leaving Melania in an unexpected and uncomfortable spotlight.
The Silent Rejection
While traditionally, First Ladies have been eagerly courted by top designers—Michelle Obama famously wore Jason Wu, and Jacqueline Kennedy worked with Oleg Cassini—Melania faced a more divided fashion industry. Designers like Tom Ford, Marc Jacobs, and Sophie Theallet publicly declined to dress her, citing opposition to President Trump’s policies and rhetoric. Others, like Zac Posen and Christian Siriano, took more subtle approaches, stating they had no plans to work with the administration.
A Fashion Boycott
The most outspoken response came from Sophie Theallet, a French designer who had previously dressed Michelle Obama. In an open letter, she wrote:
“As an independent fashion brand, we consider our voice an expression of our artistic and philosophical ideas. Dressing the First Lady would be hypocritical. I strongly encourage my fellow designers to do the same.”
Her words echoed across the industry, triggering a wave of solidarity from other designers who saw fashion as a platform for protest. What followed was an informal boycott—Melania Trump had become a symbol, and dressing her was seen by many as complicity.
The Response from Trump’s Team
Melania’s camp remained publicly silent amid the growing tension. Privately, however, there was frustration. Sources close to the team described the refusals as “disrespectful” and “unnecessary.” As pressure mounted, the Trump camp began turning toward lesser-known or politically neutral designers.
