Gina Heslop
The memory of the tragic events of September 11, 2001, remains etched in the hearts of Americans even 19 years later. On that fateful day, nearly 3,000 lives were lost in a devastating terrorist attack, forever changing the nation. It was a day that brought immense sorrow and grief, but it also showcased the unwavering patriotism of the American people. In the face of tragedy, the nation stood united, and the world mourned alongside them.
During those trying times, the iconic American brand Budweiser aired a commercial that resonated deeply with viewers. This emotional tribute featured Budweiser’s trademark Clydesdale horses, a symbol of American strength and resilience. The commercial depicted these majestic horses making their way through the streets of New York City, passing landmarks like the Statue of Liberty and crossing the Brooklyn Bridge. Their journey led them to a park where they paused to gaze at the skyline.
However, it was their final destination that left a lasting impact. The Clydesdales arrived at the site where the Twin Towers once stood, and in a poignant moment, they bowed their heads in solemn respect. The message conveyed by this powerful commercial was clear: “Never forget, and never let such a tragedy happen again.”
Remarkably, this touching Budweiser commercial only aired once, except for a special re-airing on the 10th anniversary of the 9/11 attacks. Paul Chibe, the VP-marketing at Anheuser-Busch, the parent company of Budweiser, expressed the significance of the ad, stating, “We feel our 9/11 Clydesdales tribute ad is very special.” The re-airing served as a means to raise awareness for the fundraising campaign dedicated to the National September 11 Memorial & Museum. The subtle changes in the ad aimed to reflect the passage of time while emphasizing the crucial message that the nation should never forget the lives lost and the profound impact of 9/11.
This Budweiser commercial remains a touching and emotional tribute to the resilience of the American spirit and a reminder of the unity that emerged in the face of tragedy. It serves as a testament to the enduring memory of 9/11 and the commitment to ensuring that such a devastating event is never repeated.
